In today’s economic climate, grocery shopping can be one of the most stressful aspects of household management, with bills ranging from $78 to $210 weekly. A key factor contributing to high grocery bills is the clever promotional tactics supermarkets employ. According to Professor Nitika Garg from the University of New South Wales’ School of Marketing, understanding these tactics is crucial to reducing spending.
Supermarkets strategically place essential items like milk, bread, and vegetables apart, encouraging customers to traverse more aisles and potentially make impulse purchases. High-margin items are often positioned at eye level and sales items at the ends of aisles to catch your attention.
A survey by KDM Financial highlights that 62% of shoppers make impulse buys, influenced by store layout and promotions like special discounts and buy-one-get-one-free deals. Additionally, CHOICE’s research found that many shoppers struggle to discern real discounts, often mistaking regular prices for sale items.
Tips for Smarter Shopping:
Prepare a shopping list and stick to it.Question the value of discounted items”do you really need them?Stay informed about common supermarket layouts and promotional tactics.
By being more aware and questioning the deals in front of you, you can make more informed decisions and keep your grocery bills in check.
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